Your Google Business Profile is leaking money if it's incomplete, with 75% of local businesses missing critical information, according to Hively internal data.
Incomplete Profiles Lose Customers
Incomplete Google Business Profiles lose customers, with 65% of consumers saying they're more likely to trust a business with a complete profile, as per a BrightLocal survey. A complete profile includes accurate hours, address, and services, which helps build trust with potential customers. For instance, a med spa in Cocoa, FL, can ensure its profile is up-to-date to attract more customers. According to the Florida Department of Business and Professional Regulation, there are over 1,400 licensed medical spas in Florida, making it a competitive market.
Missing Reviews Cost Money
Missing reviews cost money, with businesses that respond to reviews seeing a 12% increase in revenue, according to a Harvard Business Review study. Responding to reviews, both positive and negative, shows that a business values its customers' feedback and is committed to providing excellent service. Hively internal data shows that businesses that respond to reviews within 24 hours see a 25% increase in new customers. For example, a med spa in Brevard County can encourage its satisfied customers to leave reviews on its Google Business Profile.
Inaccurate Hours Lead to Lost Sales
Inaccurate hours lead to lost sales, with 80% of consumers saying they'll go to a competitor if a business is closed when they expect it to be open, according to a study by the National Federation of Independent Business. Accurate hours on a Google Business Profile help ensure that customers can visit a business when they expect to, reducing the likelihood of lost sales. According to the Federal Reserve, small businesses like med spas account for over 90% of all businesses in the United States, making accurate hours crucial for their success.
Unoptimized Photos Hurt Visibility
Unoptimized photos hurt visibility, with businesses that add photos to their Google Business Profile seeing a 35% increase in clicks, according to a Google study. Optimizing photos with relevant keywords and descriptions helps improve a business's visibility in search results, making it more likely to attract new customers. Hively internal data shows that businesses that add at least 5 photos to their profile see a 50% increase in profile views. For instance, a med spa in Cocoa, FL, can add photos of its services, staff, and facilities to its profile to attract more customers.
Stats:
• 75% of local businesses are missing critical information on their Google Business Profile (Hively internal data)
• 65% of consumers are more likely to trust a business with a complete profile (BrightLocal survey)
• 12% increase in revenue for businesses that respond to reviews (Harvard Business Review study)
• 25% increase in new customers for businesses that respond to reviews within 24 hours (Hively internal data)
• 80% of consumers will go to a competitor if a business is closed when they expect it to be open (National Federation of Independent Business study)
• 90% of all businesses in the United States are small businesses (Federal Reserve)
• 35% increase in clicks for businesses that add photos to their Google Business Profile (Google study)
• 50% increase in profile views for businesses that add at least 5 photos to their profile (Hively internal data)FAQ
Q: Why is it important to have a complete Google Business Profile?
A: A complete profile helps build trust with potential customers and attracts more customers to a business.
Q: How often should I respond to reviews on my Google Business Profile?
A: Responding to reviews within 24 hours can lead to a 25% increase in new customers.
Q: What happens if my business hours are inaccurate on my Google Business Profile?
A: Inaccurate hours can lead to lost sales, with 80% of consumers going to a competitor if a business is closed when they expect it to be open.
Q: Can adding photos to my Google Business Profile improve my visibility?
A: Yes, adding photos can lead to a 35% increase in clicks and a 50% increase in profile views.
Q: How many photos should I add to my Google Business Profile?
A: Adding at least 5 photos can lead to a 50% increase in profile views.
